MBA for the Creative Industry Launch Invitation

I was asked to consult on a project for the marketing department because they wanted to gamify the invitation to the launch of a new MBA offered by Regenesys Business School.

I proposed, designed and built a tangram game using the Unity engine. The tangram itself became a massive part of the marketing campaign where they asked invited guests to “show off their spirit animal” and post them on social media with specific hashtags. Their creations were printed on badges and given to them at the event. Additionally, a collage of their tangram masterpieces was collated into a work of art and displayed.

I was very proud to be part of the creative process, from conceptualising to delivering the product and seeing my idea inspire further creative thinking in the marketing team.

The game is playable below.